Sales 101: Follow-Up!

posted in: Sales | 0

Frequently, in the course of a sales call, you will promise a customer that you will follow-up. Maybe you need to get back to them with a quote, or perhaps some technical information. Personally, I always make it a point … Continued

Skype Me!

posted in: Internet, Sales | 0

Have you used Skype? Perhaps you are already using Skype or something similar to keep in touch with friends and family. But have you considered the sales and marketing potential of these services? A video call can be most effective. … Continued

Sales 101: Write it Down!

posted in: Sales | 0

Over the years I’ve had the opportunity to sit in on a lot of technical sales calls. There is one critical error that I consistently see made by sales people, both novices and seasoned pros. They don’t write things down! … Continued

Sales 101: Put a Price on Free Stuff

posted in: Sales | 0

Do you throw in “free stuff” with the goods or services that you sell? Everybody likes to get something for nothing, and offering some free value added products or services may be an effective marketing strategy. But be careful, if … Continued

Everybody Loves a Story

posted in: Sales | 0

Many years ago I was calling on a customer at the University of Montreal. He used a lot of plastic centrifuge tubes (these are tubes that are spun at high speed in a centrifuge to separate samples), and he was … Continued

Watch Those 10% Discounts

posted in: Sales | 0

I’ve noticed a trend lately.  Maybe it’s because of the tough economy, but lately everywhere I go in our business, folks are asking for a discount. And being good, customer oriented marketers, we tend to say, “sure”, and give a … Continued

1 2 3