There are lots of tools these days that make it possible to design and publish your own web site. These home brewed web sites can even look pretty good. But there are many good reasons to have a professional web … Continued
I’m very pleased to announce the launch of our new web site at www.borealtech.ca. Check it out! And if you are a great lover of our blog, no worries, the web site does not replace the blog. We’ll keep blogging. … Continued
Early in my sales career I learned a valuable lesson. I was a sales representative for John’s Scientific, a Canadian company that had been around since the thirties. Our largest customer segment was the hospital laboratory, and we sold both … Continued
The trade journals in our industry are always on the hunt for good technical content. They will be grateful for your help. A press release may get you in print for free. What are they looking for? Basically two things, … Continued
The vast majority of companies in our industry are relatively small. And believe me, there is nothing wrong with a small business! Small businesses are dynamic, quick to adapt, and don’t have massive bureaucracies to deal with. But not all … Continued
I recently read (Tech Crunch, November 11, 2009) that Apple earned 1.6 billion (US) profit in the last quarter from their iPhone sales, passing market leader Nokia. Nokia earned 1.1 billion (US). I guess that came as no big surprise … Continued
My good friend Joe Mattea, from the ILLICA Group, told me that there are two types of sales people: hunters and farmers. I have found this to be true, and moreover, there also seem to be Hunter and Farmer sales … Continued
I’ve said it before on this blog, a picture is worth a thousand words. That’s why I always carry a camera with me. Consider the many ways that a photograph can be useful for sales or marketing purposes. Sometimes a … Continued
Do you rely on your vendors to supply data sheets? For may of us, our catalogue is a collection of vendor data sheets. The data sheets on our web site are just copies of data sheets provided by vendors, with … Continued
So why would you spend good money to hire a consultant? Well, it could be a very cost effective solution for a number of problems. So what is a consultant? A consultant is an individual or company that offers their … Continued