Blogs (short for Web Log) started as a type of social media, basically a diary-on-line. As the format became popular, software was written to make posting to a blog quick and easy. A blog is just a specially formatted web … Continued
I had the pleasure of working for a couple of Fluke distributors over the years. One of Fluke’s premiere products was a line of process calibrators that featured the ability to save calibration measurements and document the readings via software. … Continued
A consistent look is the key to a successful marketing program. This must be carried to every article that will be seen by your customers, including advertisements, web pages, catalogues, letterhead, fax templates, business cards, blogs, invoices and boxes to … Continued
Everyone seems to be on the environmental bandwagon these days. Don’t get me wrong- I don’t think that there is anything wrong with being environmentally responsible; I just hate when people do it to be fashionable, not because they are … Continued
I’ve been chatting with several colleagues about selling in the 21st century. There was a time when a sales call meant a road trip, or even a plane trip. Very costly, very time consuming, but to meet face to face, … Continued
Last week I was driving Lakeshore Rd in Mississauga. I used go down there quite a bit, but not recently. Then it hit me. I used to have several customers there, but most of them are gone! It got me … Continued
Regular readers of the blog know by now that I am a sucker for new gadgets. Not that it’s a bad thing. I often find new tools that are truly useful in my work. That’s one of the reasons that … Continued
Much of Canada is celebrating Family Day today. I hope that you will have a chance to enjoy the holiday, and especially to spend some time with your family. So often we get tied up in work, spending hours chasing … Continued
Don’t you hate visiting a web site where the navigation is difficult or impossible to figure out? Don’t let your web site fall victim to this common mistake. One of the easiest things to do is follow standard web design … Continued
Steve Jobs, CEO of Apple Inc. is widely regarded as one of the masters of the fine art of presentation. Check out his recent launch of the new iPad at http://events.apple.com.edgesuite.net/1001q3f8hhr/event/index.html to see why. He seems very casual, and at … Continued