Marketing

I followed the news about the release of the new iPhone with more interest than usual, because my iPhone 3G was getting long in the tooth, and I decided a few months ago that I would upgrade when the new … Continued

I owe my faithful MacBook an apology. I forgot her birthday. I was thinking that it was about now, and when I shuffled through my computer receipts I discovered that,  sure enough, I bought my computer on June 8, 2008. … Continued

I am always looking at new social media outlets to see if they have any applications for business-to-business marketing. Recently I took a really good look at Pinterest. I was introduced to the service by my daughter, who is getting … Continued

In my last post, I argued that print is not dead, and that there is still a place for printed line cards, data sheets, and such. There are still many people who just prefer not to read from a screen. … Continued

In today’s world of websites, emails, tweets, and social media, is the printed line card dead? Not in my opinion. When it comes down to it, there is no substitute for a nice, professionally printed piece of literature. In the … Continued

Most fonts that we use today were designed to be printed and subsequently read on paper. They have not been optimized for reading on a computer screen. In smaller font sizes, classic typefaces that are both beautiful and easy to … Continued

Wow, this is a tough one! They were talking on the radio today about appropriate seasons greetings. Should you say “Merry Christmas”, or “Happy Holidays”? Whichever you choose, you are bound to offend someone. If you say “Merry Christmas” you … Continued

When is the last time you sent a thank you note, or picked up the phone to call a customer and just say “thank you for your order”? We just don’t say “thanks” as often as we should. While a … Continued

We published a new customer web site this week. Betatek Inc. is a Canadian company that distributes a wide range of products used by pharmaceutical and research laboratories. This site is our largest project to-date. Our customer needed a comprehensive … Continued