Show Season

posted in: Trade Show | 0

Show season is starting soon. Are you ready? You should be! Don’t get caught a day or two before your show, scrambling around trying to get ready. Lets face it, shows are expensive and time consuming. You don’t want to … Continued

You Are the Image You Project

posted in: Marketing | 0

The vast majority of companies in our industry are relatively small. And believe me, there is nothing wrong with a small business! Small businesses are dynamic, quick to adapt, and don’t have massive bureaucracies to deal with. But not all … Continued

Always Ask for Referrals

posted in: Sales | 0

In these challenging economic times, we are always looking for new customers. Lets face it, existing customers are being hit by spending freezes, or are even closing down, so the only way to maintain or grow our sales volume is … Continued

Always Carry a Camera

posted in: Marketing, Sales | 0

I’ve said it before on this blog, a picture is worth a thousand words. That’s why I always carry a camera with me. Consider the many ways that a photograph can be useful for sales or marketing purposes. Sometimes a … Continued

Marketing is Not a Dirty Word

posted in: Marketing | 0

It worries me when I hear well meaning folks in our industry knock marketing as being somehow “dirty”, as in “a dirty trick”.  True, ours is a technical business, and most of us are justifiably proud that our focus is … Continued

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