Recently one of my customers asked me to sit in on a presentation made by Yellow Pages (they represent Google in Canada) to consider a pay-per-click marketing campaign on Google. I had built a web site for this customer, and … Continued
I recently had a customer referred to me because his web site had been hacked. When you visited his URL his site was gone, replaced by a phishing web site (a site that fakes a real site, and tries to … Continued
My Dad had a wealth of clever expressions. One day, I really must write a book so that all that wit and wisdom doesn’t get lost for all time! One of my favourites was, “There is a reason that you … Continued
Well here we are, back and well-rested after the holidays. I hope you took some time off to spend with friends and family. Now you are back, hard at it to start off the new year. The New Year is … Continued
Many years ago I was calling on a customer at the University of Montreal. He used a lot of plastic centrifuge tubes (these are tubes that are spun at high speed in a centrifuge to separate samples), and he was … Continued
I’ve noticed a trend lately. Maybe it’s because of the tough economy, but lately everywhere I go in our business, folks are asking for a discount. And being good, customer oriented marketers, we tend to say, “sure”, and give a … Continued
I recently had a conversation with a marketing friend about one of his pet peeves. He was upset by the amount of poorly written communication he saw going to customers. E-mails, data sheets, newsletters, proposals, and quotes- all slipping out … Continued
I’ve never been a fan of the “bribe”, you know the big personal gift in return for an order. Sure, I would love to get a new iPod for free. And if I could get one in return for a … Continued
Here is a sure fire way to get your name in front of prospective customers. Write an article! What is your area of expertise? And don’t tell me you don’t have one. Consider your best selling product. How many hours … Continued
I look at a lot of web sites, and I am sorry to say, there are a lot of really terrible web sites out there! I’ve spent a lot of time researching the factors that make a web page readable. … Continued