Have you seen these odd pixellated graphics showing up everywhere? They are QR Codes (Quick Response), and they are a great way to drive traffic to your website or blog. A QR code is a two dimensional bar code, and can contain … Continued
At trade shows you often see videos running in a continuous loop on someones laptop. If you have a short, compelling video, it’s not a bad idea. Trouble is, a laptop is not a very good device for this purpose. … Continued
A couple of weeks ago I wrote a post suggesting that e-mailers should be careful to edit the subject line when replying to e-mails. I got such enthusiastic response to the e-mail (I guess my readers share my pet peeve) … Continued
I am very pleased to offer a guest post from my good friend Frank van Vliet. Frank is the Director of Organizational Leadership Development at Baltimore Aircoil Company and an Adjunct Professor at the University of Baltimore. Frank has over 30 years … Continued
If this was January 1, I would be making this a New Year’s Resolution. But it’s not, so I will just promise to do my best. I resolve to edit the subject line of my e-mails when I hit reply. … Continued
We published a new customer web site today! Primary Solution & Controls is an exciting new Canadian distributor of industrial automation, instrumentation, control, and electrical products. They wanted a clean, easy to use web site to establish a presence on … Continued
I’ve learned a curious thing about web sites and HTML. The HTML source code for your web site can be rife with errors, but your web page will display fine, or so it seems! In fact, these unseen errors could … Continued
We work hard to make sure our company is in front of our customers. The goal of course, is that they will think of us the next time they need to buy, and think of us first, before our competition. … Continued
I was reading an article about direct mail on the CMA web site, which said that the response to a direct mail campaign is typically 1 to 3%, but can be as low as 0.25%. Sounds about right to me. … Continued
So you have taken my advice and built an effective, content rich web site. Now you need to get customers to visit the site. There are two parts to this strategy. First, get the search engines to find your site … Continued