Email or E-mail?

posted in: Internet, Technical Writing | 0

Is it e-mail or email? Or maybe E-mail or Email. I’ve been preaching lately about checking your spelling, but I have to confess, I just didn’t know what to do about the shortened form for electronic mail. A Google search … Continued

Sales 101: Say Thank You

posted in: Marketing | 0

When is the last time you sent a thank you note, or picked up the phone to call a customer and just say “thank you for your order”? We just don’t say “thanks” as often as we should. While a … Continued

Sales 101: Follow-Up!

posted in: Sales | 0

Frequently, in the course of a sales call, you will promise a customer that you will follow-up. Maybe you need to get back to them with a quote, or perhaps some technical information. Personally, I always make it a point … Continued

Skype Me!

posted in: Internet, Sales | 0

Have you used Skype? Perhaps you are already using Skype or something similar to keep in touch with friends and family. But have you considered the sales and marketing potential of these services? A video call can be most effective. … Continued

Sales 101: Write it Down!

posted in: Sales | 0

Over the years I’ve had the opportunity to sit in on a lot of technical sales calls. There is one critical error that I consistently see made by sales people, both novices and seasoned pros. They don’t write things down! … Continued

Sales 101: Put a Price on Free Stuff

posted in: Sales | 0

Do you throw in “free stuff” with the goods or services that you sell? Everybody likes to get something for nothing, and offering some free value added products or services may be an effective marketing strategy. But be careful, if … Continued

New Website–Betatek Inc.

posted in: Marketing | 0

We published a new customer web site this week. Betatek Inc. is a Canadian company that distributes a wide range of products used by pharmaceutical and research laboratories. This site is our largest project to-date. Our customer needed a comprehensive … Continued

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