Stop Hiding Things Apple!

posted in: Presentatons | 0

My regular readers know that I am a serious Apple fan. One reason that I love Apple products is that, in most circumstances, they “just work”. I give a lot of presentations, and hook my laptop up to a lot … Continued

Why I Hate Apple

posted in: Marketing | 0

I owe my faithful MacBook an apology. I forgot her birthday. I was thinking that it was about now, and when I shuffled through my computer receipts I discovered that,  sure enough, I bought my computer on June 8, 2008. … Continued


posted in: Marketing | 0

I am always looking at new social media outlets to see if they have any applications for business-to-business marketing. Recently I took a really good look at Pinterest. I was introduced to the service by my daughter, who is getting … Continued

Optimize for the E-Reader

posted in: Marketing | 0

In my last post, I argued that print is not dead, and that there is still a place for printed line cards, data sheets, and such. There are still many people who just prefer not to read from a screen. … Continued

Is the Line Card Dead?

posted in: Marketing | 0

In today’s world of websites, emails, tweets, and social media, is the printed line card dead? Not in my opinion. When it comes down to it, there is no substitute for a nice, professionally printed piece of literature. In the … Continued

Verdana, Georgia

posted in: Marketing | 0

Most fonts that we use today were designed to be printed and subsequently read on paper. They have not been optimized for reading on a computer screen. In smaller font sizes, classic typefaces that are both beautiful and easy to … Continued

Merry Christmas or Happy Holidays?

posted in: Marketing | 0

Wow, this is a tough one! They were talking on the radio today about appropriate seasons greetings. Should you say “Merry Christmas”, or “Happy Holidays”? Whichever you choose, you are bound to offend someone. If you say “Merry Christmas” you … Continued

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